Wednesday, January 27, 2010

We have raised $163 for the Haiti Earthquake Emergency Appeal!

Thank you to everyone that came along to our Cupcake Stall on the weekend at the Globe to Globe Music Festival at Namatjira Park. As promised, 5% of all our cupcake sales will be going towards the Haiti Earthquake Emergency Appeal
and I am proud to announce that together we have raised $163.00! Please trust that this amount has been donated to Save The Children Australia, we have always been avid supporters of this organisation and believe in the great work they do in fighting for children's rights all over the world.

We also have a "Dream a little dream" cupcake gift box set available for order on which sees $15 donated to Save The Children. So next time you're stuck for a gift to give, buy something that will give twice!

The festival was so much fun! It was raining earlier on Saturday before the festival gates opened and I was afraid no one would turn up. We were also awkwardly placed right in the corner away from all the other food stands which was disheartening but I used the secret and magically the event organiser dropped by our stall and asked if we wanted to move to where all the other food stands were as someone had failed to turn up. Although we were already set up, we jumped on the offer to move as it would give us much more exposure. The event organisers were so nice they let us use their mini bus and trailer to move all the way across to the other side and within 10 mins we were up and running, just in time as all the people started to roll in.

I forgot to mention, my Dad flew all the way down from Sydney for the long weekend and he was able to see first hand how I baked and sold cupcakes. He's always been very entrepreneurial and has had his hand in running businesses in the past, I guess that's where I get my entrepreneurial spirit from. It was really exciting for me because lately he has shown lots of interest and has been extremely supportive with my cupcake business. He's given me lots of advice and suggestions that I would never have thought about! He believes in me 100% and his encouragement has given me the momentum to keep going. I'm also trying to find a mentor that will help push my boundaries, teach me things that can only be taught through experience and answer my never ending questions. I think I'm close but you know how multi-millionaires are, they are very very very busy people. I just need to be persistent and show that I'm 1000% dedicated and serious about this.

That's me! We're all setup with the awesome acrylic cupcake display that I had custom made. I absolutely loved it as it turned out exactly how I pictured it would. Although, I had hastily wanted a larger display and the second shelf started bending in the middle once we put the cupcakes on it. I'll have to put reinforcements so it stays upright. Other than that, it was great at attracting people and all the wonderful comments I received from customers - it just made me feel so overwhelmed. Never could I have imagined lines of customers waiting to buy a cupcake from my cupcake stall. And the best part was watching them eat their cupcakes and devouring them, then coming back for more.

The 12 exhausting hours of baking I did over the weekend was well worth it - not because of the dosh but because I was able to share my creations with people that have never tried my cupcakes before. I only wish I had a larger oven, I only have a standard oven in my (council registered) home kitchen to work with which is why it takes me so long to bake. I also like to take my time, as I'm a perfectionist, and make sure that each cupcake is well presented. I want them to look and taste amazing.

If only I had photos from the very first cupcake stall I held a year ago. I was such an amateur back then compared to now. I guess it only shows how we can all improve, a step at a time. Thank you to everyone that came to show support and also to all the new customers that bought a cupcake on the day.

I'll finish with a quote which reminds me that modesty and being humble is a virtue.

"No truly great person ever thought themselves so."
William Hazlitt

Monday, January 18, 2010

Cupcake Central Stall this weekend at the Globe to Globe Music Festival at Namatjira Park, Clayton South

Cupcake Central is going to be at the Globe to Globe World Music Festival this weekend at Namatjira Park, Clayton South. There's an expected crowd of 20,000 people going through the festival over the weekend and there's fireworks at around 9pm on Saturday night. There's going to be quite a few multicultural food stalls, arts & craft stalls, music & dance performances, so make sure you come along for the festivities and look out for the Cupcake Stall! We have a super amazing cupcake display planned so you won't want to miss out.

Location: Namatjira Park, Spring St, Clayton South
Saturday 23rd Jan - 12pm till 10pm.
Sunday 24th Jan - 12pm till 6pm.
The weather conditions for the weekend is looking good so far (knock on wood) but we've been experiencing pretty crazy weather lately...even for Melbourne. 40+ degrees last Monday and freezing wet weather today.

We will also be raising money for Haiti by donating $2 from every "Help Haiti" cupcake we sell on the weekend.
UPDATE: We have decided instead to donate 5% of all our sales this weekend to go towards this appeal to help raise more money to this appeal.

This money will go towards Save The Children whom have a special Haiti Earthquake Emergency Appeal
to help the children and family that have been left devastated by this tragedy.

Even if you can't make it along on this day, I'm sure there are tons of charities and causes that we can try to support - even if it's just $10, it can make a difference. The tragedy that these people are going through is just unimaginable and I tear up everytime I see footage and read about it - they are calling out for help and we have a choice to do so.

I hope to see some of you there this weekend, please come and say HI as I would love to hear from you.


In other are some pics of a few cupcake orders I've had the pleasure of fulfilling.

The lovely couple Alison & Keith's Wedding Cupcake Tower. The groom was in charge of choosing the flavours and decorations of the Wedding cake and I think he did a fantastic job. The flavours are Red Velvet, Vanilla Vanilla and Gluten-Free Chocolate, the mauve hearts matched the bridesmaid's dresses.

The ribbon on the mini cutting cake matches the Bride's Wedding dress.

I absolutely LOVED putting together the tiny bouquet of flowers to put on top of the cutting cake. I'm not a florist but I did somehow channel my inner florist and put together the flowers when setting up the cake at the venue. It was the perfect touch to make the Wedding cupcake tower so elegant.

I finally got my edible image printer last month, just in time for Christmas orders. It's fantastic for companies to promote their business and do a bit of marketing that is "outside the box" which will definitely catch their customers eye - or mouth. Marketing that you can eat, how can you beat that?