Wednesday, February 4, 2009
c u p c a k e : l o v e : s t o r y
Welcome to my blog Sheryl's Cupcakes. I simply adore baking cupcakes and these are my stories.
I pondered and pondered on different names for my dream cupcake bakery (that I'll open one day) but couldn't come up with something that stuck. So that's why I named it Sheryl's Cupcakes. Something simple..short..sweet. When that name pops into my head in a dream I'll have one night, I'll rename it..so for now it's Sheryl's Cupcakes. Tin drew the logo for me one day, late at night when I was feeling moody for some reason and then sent it to me on MSN Messenger...I think it's adorable.
I have a real fascination with cupcakes that all started a few years ago when I went on a trip to New York. Before my trip to NYC, cupcakes to me were just a sweet treat from a bakery. I didn't think they were anything special and to be honest the cupcakes from the bakeries here in Melbourne are very standard, dry, unexciting with icky icing. Even the ones at Michels Patisserie are pretty gross..dry and tasteless. I bought once bought one from there so I could give it a try and it was also raising money for Breast Cancer but when I took that first bite I was rather disappointed, I should have just donated my money instead. There are, however a few other dedicated Cupcake shops in Melbourne, which I will touch on a bit later on.
So my fascination with cupcakes came about when I went to NY and I went on the Sex and the City tour bus, they took us to several different locations in NY where SATC scenes have been shot. They took us to the Magnolia Bakery and if they didn't show us the scene where Carrie and Miranda were eating cupcakes I wouldn't even have remembered it at all. So the tour guides told us about the Magnolia Bakery and how popular their cupcakes were and how they sold over 10,000 cupcakes a week. They then gave us a cupcake each for morning tea which were made by Magnolia's sister bakery (since they were so popular at Magnolia they couldn't cater for large groups and usually you can't buy more than a dozen). Then came my first bite of a real cupcake. And yes it was good...they were so simple, pretty and so much better than any other crappy amateur cupcake I had ever eaten in my life. It was moist, buttery with a delicious vanilla aroma and a sweet buttercream, I was impressed.
Then my curiosity for cupcakes started to grow... I wondered how one little cupcake could cause such a big craze in the States. I mean I knew that obviously the Americans love their food...and when I mean food I mean fast food, greasy food, sweet food, fried food, chocolates, super sized sodas, candy, all things in artificial cherry flavour (which is my favourite flavour by the way and yes I know it tastes like the panadol syrup we used to take when we were young.. I still love it). It was extremely hard to even find a supermarket that sold fresh fruit or veggies, perhaps I was just looking in the wrong place. I started reading up on cupcakes and recipes on the net, I have been following Cupcakes Take The Cake blog for a couple of years now, it's my favourite favourite blog on cupcakes and just like how most people have this one website they must visit every single day (whether it be the news or manga) this is mine. And oh how wished I would get my cupcakes featured on their blog one day, my wish came true this year when they featured my Happy New Year 2009 Cupcakes! I was ecstatic.
I think it was almost a year after I ate my Magnolia cupcake that I tried to bake my own cupcakes. I used the Magnolia Bakery recipe for Vanilla Cupcakes and used my mini oven (cos my big oven was broken back then) along with my hand mixer. They didn't turn out that great but I brought them into work and everyone was giving me praise about them. And I'm not a great cook nor have I really baked anything in my life. I thought wow that was easy and it was actually really fun. Messy but fun.
So my love for cupcakes grew and grew...any chance I would get I would bake cupcakes. Everyone at work knows me for my cupcakes and whenever I send an email around that I've brought cupcakes in, they disappear within minutes. I mean it sounds corny to be bringing in baked goods into work, especially when you're an IT Consultant and expected to be professional...but I think it creates a fun atmosphere and when it's a team environment we all need to co-operate and share, it's helped me build relationships with a lot of my colleagues. So even though some may think it's weird move to make in bringing baked goods, food to work in case you don't look professional enough for a promotion, it could possibly be true in some aspect but I don't care because I really don't intend to be a consultant for the rest of my life. Sure the pay may be great but my real passion and drive is to bake! Just like some might have a passion for dancing, singing, acting, painting and have made a real living out of it. My goal, that I am working towards (and not just dreaming about anymore) is to be able to bake, create new and amazing cupcake flavours, construct amazing looking cupcakes using my creativity and not work! I think life is too short and so this blog is helping me to keep moving towards this goal of mine.
My first step is the Sandown Chinese New Year festival that is going to be held this weekend. I intend to make 200-300 cupcakes. I don't plan to make a profit but it is more like a learning experience for me. And to those that have bought a cupcake and are now reading this blog. THANK YOU. Feel free to drop me a comment or feedback on my cupcakes.