Wednesday, March 9, 2011

Why you can't give up!

Ahh a blog post at 8AM in the morning, yet I've already been awake for 4 hours. Yes that is how early I start my days. Back in the corporate world days I would always rock up to work at 9.01 am, never earlier because I used to press the snooze button 5 times. Nowdays I press the snooze button 2 times, I must train myself to be like Julia Gillard and wake up as soon as the alarm goes off.
Limited edition Cherry Cola cupcakes! We used real Coca Cola in the base to create a fluffy airy cocoa and cola base. We cut the cupcake up and layered the cola cake with vanilla with Cherry buttercream. I managed to get hold of an American product of the super concentrated cherry essence so it would taste just like a Cherry Cola. I'm crazy about the smell & taste of it. Although some people hate Cherry Cola we did have heaps of customers that came by the store early just to grab this cupcake, they disappeared quite quickly.

Having a business is like nurturing a baby (not that I'm a mother but it's just an analogy), you have to look after it almost 24/7, you need to learn things along the way to ensure you care for it properly, you have to invest the most time and energy you've ever spent on anything in your life - just so it will grow. Without the proper nourishment and love, it will die! "If it's not growing, then it's dying. There's no in between" - Tony Robbins

I've been a bit frazzled lately, the business has been growing dramatically and adjusting from the quiet holiday period to being 3 times as busy is a challenge. This has meant long hours, lots of physical work and stress. Yesterday I had some downtime and after a good sleep in (which is rare for me), my brain was fresh again and I started reflecting on the last 6 months. Yes our store has only been open for less than 6 months! I can't tell you how overwhelmed I felt. WE have grown so much and every day feels like we're growing so much more. 

For the entrepreneurs that are just starting their businesses, especially on their own, I know you might be feeling a little isolated, uncertain and perhaps even a bit lost. I certainly did for the first 6 months when I started my cupcake business online and baking from home. I would feel so terribly lonely, wondering if what I was doing was going anywhere. But that period where I spent most days by myself, when everyone else was at work, was one that was insightful times I've gone through and made me more resilient. I learnt things about myself that I had been distracting myself from when working. I was honest to myself and I felt extremely independent.

So my thoughts are, enjoy being on your own and I'm going to sound a little wanky now but go and 'find yourself'. And some other tips that may help..
- Stay true to your passion, build a business on true meaning and value to you. Everyone will try to give their 2 cents worth as they want to see you succeed but at the end of the day the only person that knows what will work for you, is yourself. So don't feel obliged to listen to everybody's advice, opinion and suggestion. 
- Share what you're doing with others. Passion and energy is contagious! If you're doing something awesome then share the news through social media networks. Don't bombard your friends with marketing crap though. If you hate it when you see stuff like "Order blah blah from us today! And tell your friends" 20 times a week, then don't do it yourself. It desensitises people and sooner or later they will become disinterested in what you're doing because it's not engaging enough.
- Know your bloody product! If you don't know what goes into your product then you shouldn't be selling it. Know it inside out so that you are confident about it. Nothing more offputting then someone trying to sell you a product when they don't know what they're selling.

Oh and here's a clip of Cupcake Central on Coxy's Big Break which aired in Melbourne on Channel 7, 27/2/2011. Go easy on me, I was quite nervous and I do cringe a little when I hear myself. Also fyi, the last line was a script and I said "croquembouche' as it leads onto the next segment where Mel creates a croquembouche tower!


  1. GREAT blog post. I can completely relate with on our new and growing businesses. Keep working hard!

    <3 Steph

  2. Hello Cheryl.
    I am currently about to open my first cake stall at the markets in Darwin called Maeli's Homemade. Its basically a really big hobby for me but one of my dreams, like you, is to open a 24 hour cake shop like Greens and Co. in Perth. I really have enjoyed reading through your entire blog and I think I would like to start one too (just not sure how committed I am to it). I'm really interested to see how your business goes and you really are lucky to live in Melbourne because there is a bigger market for it there. So I really actually am trying to find the perfect butter icing recipe that can be made in large quantities. Any suggestions please??
    Thanks for your inspiration.

  3. Hi Cheryl,
    Thanks for the uplifting blog entry! Bittersweet Corner in Jakarta has been open for 4 months (2 months shy from Cupcake Central). I must agree that social media has helped us in advertising our brand and presence through friends & families. Keep up with the good work and we will be sure to visit your store when we are down in Melbourne. :)

  4. Hi Cheryl,
    Keep up the good work. You really are an inspiration.

    San Diego Mobile Notary