Wednesday, June 8, 2011

Building building building! Evolving evolving evolving!

Cupcake Central Workshop is currently nothing but an empty, clean slate but watch this space!
Plans have been approved and the building process has begun! I must admit we were a little optimistic when we set our minds on opening our second store in Melbourne Central on the 1st June but we live & we learn. The second store which we are dubbing The Workshop is smaller than Hawthorn but the investment is much larger....making me just a tad nervous. I just keep telling myself "if we build it, they will come" haha but no seriously, deep down I know that this store will be something very different to anything that has been offered here in Australia. I'm planning to run real workshops for people to enrol in to learn how to bake and decorate cupcakes...but shhh, it's still in the works.

I've been told that the first couple of weeks of build looks like nothing is really happening and then the last week goes BANG, a new store appears. Really hoping this is true.

Alongside the building of the workshop we are slowly rolling out the rebranding of Cupcake Central which is very exciting. Many people ask the question why we are changing our logo and the answer is due to one main reason - we want to keep evolving our brand and as our business has outgrown what we initially designed (due to our limited budget at the start), we are now creating a brand that our business can grow into and grow with!

Have you been to Melbourne Central's new Dining Hall on Level 2 yet? It's been open for a couple of months now and it's gorgeous. Problem is figuring out what to eat!
Brand is important to us because ultimately a brand is what YOU as the customer feels about our product, services, atmosphere and everything in between. Not what some brand expert says it is. So our business has essentially been molded by our customers, every feedback we get to improve, every suggestion, every idea thrown our way - we do try our best to take what we can on board and keep evolving.

Just as an example of our rebranding, here is a sneak peek of our new packaging that just arrived a few days ago. All made out of recycled cardboard. Our new business cards are also made from recycled stock - even though it may have cost us extra to use that material, it's the little things that count and I believe there are other people that will appreciate that.

These boxes were designed specifically for us and are so freaking amazing... embossed and all. As we phase out our old boxes you might be lucky to get one of these pretty boxes before we open the workshop.
We may get a few puzzling looks over the next month as we roll out our new branding but don't be concerned... we're still the same old Cupcake Central...just better - (yes I know it's quite a contradicting sentence). I know I do say it alot but it never gets old...thanks so much for your support either through eating our cupcakes, spreading the word or reading my blog.

2 comments:

  1. Little box is so cute!!

    And I'm so excited for the second store! I finally managed to stalk it down the other day at MC.

    New where it was with the 1000 free cupcakes poster :)

    woohoo

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  2. OMG OMG OMG I'm so excited!!!

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